Writing blog posts is something you might want to do (more), but you wonder how to write a blog post quickly. Right now, it might be taking you hours (or at least it feels like that), and you would like to do it in under 30 minutes. Or you might want to know more about how to structure a blog post as you still feel like a beginner when it comes to writing an article for your blog. If you want a step-by-step blog about how to write a blog post, then this is it!
I have been blogging since 2013 and believe me that I have become a lot quicker over the years. There are a few things that tribute to that:
- Practice makes ehm, faster in this case! I have more feeling in how to write blogs and what I want to write in them making me quicker in the process.
- I have a set system, a certain amount of steps, that I do each time, making it quicker for me. I also don’t have to try and remember what I need to do to blog. All steps are in my ClickUp, and I just tick them off, so if I were to miss one, I would see it there.
- I have a few basic blog post formats that help with the structure of the blogs.
Today I want to talk to you about that set system I have on how to write a blog quickly.
My 10 steps to writing a blog post in 30 minutes
1: Pick a topic (and a working title)
To be able to write a blog quickly, you have first to pick a topic and a working title. Now I have many ideas written down on what to write on. Every time I get a good idea, for instance from another blog I wrote or a question I get, I add it to my never-ending list of topics I can write about. But even if you don’t have a list (yet), I’m pretty sure that if you know your niche and your expertise you can pick a topic to talk about.
** If you want to know more about coming up with ideas for content, whether for blogs or social media, I have a whole module in my Content Creation Course dedicated to coming up with ideas. **
So once I pick the topic, I come up with a simple working title. A lot of times these involve ‘how to’ or ‘x steps to’ just because those are easy to come up with. Don’t worry too much about this title. It’s only so you know what you are blogging about, it doesn’t have to be the actual title.
2: Do some keyword research
Keyword research is when you check which words are used a lot when people are searching for information about the topic you are blogging about. Doing keyword research can become a huge thing, something to spend ages on if you want because there is always more you can research. But that is not what I want you to do.
I want to keep it easy and straightforward, and therefore I just go to Google and type in the topic or that working title. For this one, I just wrote ‘How to write a blog post’ and then added an extra space. I did not click ‘Enter’ but just looked at what suggestions Google gave me.
And so for keywords, I wrote down “quickly”, “in 30 minutes”, “structure”, “in WordPress”, “for beginners”, “step by step”. This helps me with what I will talk about as well as which words to use.
3: Pick a form and the highlights
Picking a form and the highlights can go hand in hand, and therefore I have these together. Sometimes the style comes first, and sometimes the highlights come first.
What do I mean with the form? Well, there are quite a few primary styles you can use in your blog that help with the structure of your blog post:
- The problem-solving how to – how-to blogs are popular as people always want to know how to do something, you give them 1 way to solve the problem of not knowing how to do something.
- The list – ‘x ways on’ are a fantastic way to provide multiple solutions to a problem and show that there are more ways to do things.
- News related – use something that is in the news and describe how that topic correlates with your expertise, niche. Make sure the connection is not too far fetched, that it makes sense you are talking about that topic.
- Compare – these blogs compare something with the topic at hand. This can be both positive or negatively used, and you compare some characteristics of that issue with the topic.
- Things learned – more and more you see blog posts that talk about things the blogger learned because of, or something they wish they knew before. These blogs give tips in the form of things they learned from experience and want you to know beforehand.
- Curated – we’ve talked about the fact that you don’t always have to reinvent the wheel. You can curate content. And that goes the same for blogs too; you can list other content that first with your topic
The form you pick needs to fit the highlights that you have. The moment I thought of this topic, I knew I was going with a ‘How to’ post as those are excellent for these kinds of items. I then could write out all the talking points I wanted to use in my blog.
You will see that I decided to put 3 & 4 and 5 & 6 together later on, but that is ok. It is just a list of everything I wanted to talk about, to make sure I wouldn’t forget anything.
4: Write the blog post
After I have the form and the most important things to talk about it’s time to write the intro. This is where you introduce the topic and make sure your audience wants to hang around to read the rest. This paragraph needs to be quick, to the point but also engaging.
Once you like the intro, you can write the rest of the blog post. Keep your highlight in mind as you write as those are the most important things. Don’t go on tangents too much and ‘keep to the script.
Make sure your sentences aren’t too long or too difficult to understand (don’t use jargon!) and that you use ample paragraphs. By keeping those short, it’s easier to read on a screen.
Once you are done with the first draft of the blog, it’s time to proofread. This is a crucial step because while you are writing, you will write weird sentences, make typo’s or just wholly forget a word (please tell me that doesn’t just happen to me!).
If you write in English, I highly recommend using Grammarly to check what you’ve written. Especially for me, as a non-native English writer, having Grammarly means it checks my spelling and grammar as well as give suggestions for alternative words.
Note about writing a blog post in 30 minutes
Now, I have to be honest. I don’t take all the steps underneath here into account when I say I can write a blog in 30 minutes. I can WRITE a blog in 30 minutes – It did take me a little more than 30 minutes to do this one, but it is quite a long post – but all the steps that follow take time too. A lot of times, people think they have to be able to do it all in 30 minutes or less. That is just not feasible. If you would do all of these steps in 30 minutes or less, I can almost guarantee you that there would be hardly any depth to it. You wouldn’t have to time to think about it or write a decent amount of words about the topic.
I have done blogs in the past that only cost me 30 in total, but looking back those blogs suck because they are just really shallow and short.
So, give yourself the time to write. I would recommend an hour as I think giving yourself only 30 minutes might be a bit hard, especially if you start. Practice makes quicker after all 😉 And then give yourself a certain amount of time to do the steps underneath too so that you don’t take forever on your blogs, but you do give yourself a realistic amount of time.
6: Final Title
Once you are entirely done with the text of the blog post, you need to come up with the final title for the article. Sometimes while writing, I have good ideas that I will either write as the first paragraph of the blog post for the time being or add them to the working title of the blog.
When writing your title start, with your working title and then use these tips to write a clear title:
- Use some of the keywords if you can
- See if you can make the title more appealing to your audience
- Think about how you can shorten it, so it reads well
- Keep it accurate
7: Optimise for SEO
Now that your article is done, it’s time to use those keywords you researched to optimise your blog post for the search engines. But use your keywords only where it fits. See if you could change a word for your keyword somewhere. Don’t overdo it. It still needs to read well and feel ok. If you use the same expression everywhere, it will deter both your reader and Google.
Add keywords to the meta description of the article. The description is seen in the results on Google and give your reader an idea of what the article is about. I use All in One SEO for this website and can add a short description of the item below each blog post. But WordPress has a meta description option as well.
8: Embellish the article
Once you have done all of this, it’s time to think about the presentation of the article. This includes:
- Extra subheaders – This helps with the visual appeal of the blog post as well as the readability. If you haven’t done subheaders yet, or you need some extra, add those in.
- The featured image – This makes the blog look more appealing and tells the audience quickly what the article is about.
- Other images – If your blog is long, and you haven’t added any images yet, this is the time to do it. It will again help with visual appeal as well as readability. Do make sure that the images fit with the topic of the article. You don’t want random pictures ‘just because’.
- Categories & tags – Give the blog post the right category and pick the tags you want to add to the blog. Read more about tags and categories in ‘Tags vs Categories‘.
- Links – Link to other blog posts (to keep them reading) as well as any other relevant websites.
I also make images for social sharing, as well as pins when I do this step. I can use the keyword research to add different titles to the pins.
9: Call to action
If they have read the whole blog post, you want your reader to have a chance to do something. Subscribe to your newsletter, download that document, buy that product or at the least read another article.
Of course, this is important for you, as you want to get leads from your blogs and in the end sales, but it’s also essential for the reader. They have just finished a blog post and liked what they read (otherwise they wouldn’t have made it to the end), and so you want to give them more of what they liked so they can get to know you better and see if you are right for them as a potentially long time follower or buyer.
10: Plan the post
Yes! Your blog post is finished. Whether you can plan the blog post for next week or month or you are posting it today. Now is the time to pick the date and plan the article! Don’t forget to promote the blog after it’s gone live!