It’s high time for another case of great marketing, of great content.

This video was made by and is about a new job, actually world’s toughest job. 24/7, no rest, no vacation, no breaks, and NO PAY. 

The applicants might be told it has it’s upsides: “The meaningful connections that you make and the feeling that you get from helping your associate are immeasurable.” but the downsides makes none of them interested. They call it ‘inhumane’. Until they hear what the job is.

Watch the video, see the surprising end and tell me what you think about it. Was it great marketing?