Why you need (online) goals

23 Oct 2014

Online success.

A very important part of your general marketing, since for almost anyone their audience can be found and reached online with ease.

This Monday we wrote that the first step of online success is knowing what you want to achieve. Setting your goals.

And so today we are going to talk about your goals.

The importance of goals

First up, the importance of goals. Because I can see you thinking ‘Why would I need goals?. I just want online success.’ But what is online success?

Goals help you decide what you want to achieve, when, and how. It gives you accountability, not only to yourself but also to those around you who know about goals. Goals make dreams reachable. As long as you don’t have a goal, the dream is just a wish with no way of getting there.

Therefore goals need to be achievable. There is no point in saying ‘I want to be rich tomorrow’. That is not a goal that is attainable. You could be very lucky and win the jackpot tomorrow but that still wouldn’t make it a goal. Buying the lotteryticket today would be your goal. Because if you wouldn’t buy the ticket, there is no way you could win that lottery jackpot tomorrow.

What you want to achieve

Now, I don’t want you to buy lotterytickets, but I do want you to think about what it is that you want for your business. Here are some excellent examples of goals for online success:

  • Get more clients via online channels
  • Sell more products via online channels
  • Give better customer service
  • More people know about me throught online channels
  • Get a bigger list of potential clients/buyers

You could decide on one or more of those goals. Do remember that every one of these will have multiple smaller goals so if you don’t want to start to big, start with only 1 goal. You can always expand later on.

For me online success right now would mean getting a bigger list of potential clients and getting more clients.

How to write your goals

So now that I know what I want to achieve there are smaller goals that match that.

See ‘getting more clients’ means more people that need to buy something from me. And so I need to make that as good as possible. That might entail having a landingspage for a service, upping the conversion on a page I already got by changing some things, …

But those goals are still vague.

For both the subgoals as the bigger goal it is important to make them SMART. This stands for Specific, Measurable, Achievable, Realistic, Time-related.

So let’s say my goal is ‘Get more clients’. I would make that SMART by saying:

I want to get 10% more clients by the 31st of December in comparison to the amount of clients I had on the 1st of October

This would be specific: I do mention what I want in a specific way. It is measurable: since I know the amount of clients I had on the first of October and I can see how many I have on the 31st of December I know if I achieved the 10% increase. It is achievable & realistic: I didn’t decide to want 1000% more clients, which would be insane. This is something I can achieve if I work for it. And it is time-related: I gave a time window in which this needed to happen.

So now it is your turn:

What are your goals?

I would love to hear your SMART goals in the comments. What do you want to achieve, when and how?



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