Have you ever asked your grandma how she makes your favourite dish? (You know, those pancakes or patties or -in my case- an ancient Mexican dessert that only exists in the region where I’m from). Did you get a ‘Well, it’s only these 4 ingredients, mix them up and bake it till done’ type of answer too? (If this has happened to you too we are in this together, my friend).

What does this example have to do business in general? EVERYTHING. See, life is no different than the entrepreneurial world. It presents us the same situations, opportunities, lessons, and has the same key element to it: YOU. 

So what went wrong in my example? First, I asked the wrong question to her. Instead of ‘how do you make my favourite dessert?’ I should have asked for the ingredients, specific steps to mix them, possible challenges to overcome and how I could batch them and stick them in the freezer for later. My grandma used a recipe in the beginning, but by the time I came in and asked about it she had internalized the process, to the point where it was done 100% intuitively and the result was always the same: delicious. She nailed it every single time, no doubt about it. Problem? Cooking intuitively meant that it was hard to explain to someone else so that the other person could achieve the same results. In other words, a lack of clarity in the steps and the why behind them made it hard for me to implement successfully. There was no framework to the process, hence no real easy way for me to get to the end goal. If this doesn’t start to make sense yet, let me break it allll the way down. 

The Definition of a Framework

A quick internet search can tell you that a framework is a basic structure UNDERLYING a system, concept, or text (or my grandma’s recipe). To me, it’s so much more than that. It’s the best tool you have to bridge the gap between doing things intuitively versus doing them systematically (aka winging things out versus achieving consistent results). Most importantly: it’s what allows you to scale your business services from 1:1 to 1:many.

A framework also works like the back-end of your services. It helps you unpack all the juicy bits and pieces of your genius mind. Without it you will have a very hard time guiding someone else through a process. Why? Because you lack clarity on the steps to follow. And if you lack that clarity, trust me when I say that your clients won’t come back because they won’t be able to learn, replicate, implement anything that you said. The clearer the steps, the better the client’s journey, the bigger the results. Simple as that.

To wrap this up. There are some basic elements to every solid, successful framework out there and I am genuinely on a personal mission to spread the word about the importance of this topic. So I’ve whipped up a quick checklist for you to self-assess and refine your own framework. 

Quick Checklist

☐ It has a name and a visual aid. (Pyramid, road map, chart…)
☐ It is adjusted to my target audience.
☐ It is original. (I came up with it. Nobody else uses it)
☐ It represents my essence and what I stand for.
☐ It is on brand (words & tone that I always use).
☐ It uses simple terms. (I avoid any technical words that might block understanding)
☐ It is easy to remember. (For example, I used the same letter for every step, or they all spell out a concept).
☐ It doesn’t have more than 5 steps. 
☐ It helps anyone understand the journey of working with me.

If you find this info helpful, let’s connect! My website is marianapenavargas.com but I usually hang out on Instagram @marianalpv and I love e-letters, so feel free to email me, if social media is not your jam 😉 hello@marianapenavargas.com


About the Author:

Hola! I’m Mariana. 
Taco lover & Netflix binge-watcher

I help badass bosses like you repackage their knowledge into digital products, courses and group programmes. Basically, I help you stop staring at your post-its covered wall and start creating the best group offers that you’ve ever launched. 

I’ve been in the teaching+learning arena for 15 years now, designing and facilitating trainings, workshops, and courses for all types of learners. Now I’m on a personal mission to help ambitious creative entrepreneurs who want to create and deliver an impactful group programme but don’t know how.

Read more about business foundations in “Business 101: Laying down your Business Foundations

Why a solid framework is the best recipe for your business