Why 300 likes on Facebook can be more valuable than 3000

13 Nov 2013

Feel like you do not have enough fans on Facebook? You are not alone!

I get questions all the time on how people can get more likes on their Facebookpage. They all feel they should have more and believe that their amount of fans isn’t worth much.

Now I could tell you that you can buy your fans. (Yes, really you can! Just check this Google Search)

But that is an awful idea!

What buying fans means

Let’s say you do decide to buy fans. You pay some agency money that then asks some random people to like your company page. They do not know you, they do not care about you, and they definitely do not love you.

Now you have 3000 likes. Yeey? Neey!

Because those fans will not engage in any way with your content. They will not click a link, like a post, react to a post and they will most definitely not share your post.

So what’s the use?

At least it seems like you are liked a lot? And your real fans can still do the engagement?

Well, no, your real fans might miss your posts

Really! Those few fans that actually care about you and your brand might miss your posts because of the fake fans.

When less people interact with your content less people get to see your content. So it might be that the fans that do love your brand have more trouble seeing your post because of all the people that do not love you anyway…

So, what should you do? 

Take time to fill your Facebook with valuable content that fans love and want to engage with.

People love to share great content, that has real value to them. Or they like, react or click. It’s all good (though sharing is best!).

Then interact with those fans. Reply to their posts, ask them questions, make them talk!

It’s not about the amount, but the engagement

It IS NOT about the amount of fans you got. If that is just 300 fans, that is ok. If it is just 50, that is ok too!

It IS about how your fans react to your content.

Remember people that actually care for your company are much more valuable to you. They might even buy something of you someday. Or tell someone else that they really need to hire you. Or give you a great review on a website.

A few real fans over a lot of fake fans. Every time!

 

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