Who sent me this?

25 Aug 2014

One new email from “Patrick de Laive” “What can you learn from self-made billionaires?”

Wait? Do I know Patrick? Who is he? Where did we meet?

*open email*

Ohhhh, its the newsletter from TheNextWeb!

That is what Jeroen was thinking when he got an email just like that.

And it happened multiple times that he got emails from people he didn’t know, turning out to be newsletters.

Quite confusing isn’t it?

That is why Jeroen asked me if there are any ‘rules’ about the sender of a newsletter.

Rules for the sender of a newsletter

Well, the short answer is NO.

So that’s that. 😉

You can type in whatever you want, it doesn’t matter, as long as the recipient actually receives what he asked for, not a newsletter from a whole other company.

Company letter

But receiving a newsletter from a company can be a little bit distant. Which is why I understand companies wanting to make their newsletters more personal by sending them from ‘Patrick’ instead of ‘TheNextWeb’.

You and me however, we have no clue who Patrick is.

So while the idea is to make it more personal it either gets confusing or a bit creepy.

You did subscribe to the newsletter from TheNextWeb, not from Patrick.

So how do you combine the recognisability of the newsletter with the personality of a name?

Personalizing your company newsletter

The question stuck with me because my newsletter used to only say ‘Digitalie’ which, as we already concluded, isn’t all that personal. So I asked myself ‘how can I fix this without losing my branding?’

The answer of course, is quite easy:

  • Do make it personal by adding a name – In my case that would be Natalie
  • Don’t forget to add the brand for recognisability – Digitalie
  • Make sure people understand one has to do with the other: Natalie – Digitalie, Natalie at Digitalie or Natalie from Digitalie

What is your newsletter and who is the sender?

**Coverphoto originally by Protect at FreeImages**

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