I will talk to you about Twitter some more in the coming days, as the first social medium I’m gonna dive into, but I would like to start with what NOT to do.

That might seem like an odd start.

I would have some huge question marks myself if I would see this on someone’s blog.

However, a recent blog post made me want to write this instant about automation.

Automating Tweets

Jeff Bullas posted this article about automating tweets.

He had combined his favorite websites into a list. Whenever one of those would post a new blog the tool would automatically make a new tweet in name of Jeff with the title and link to the post.

It wouldn’t take him any time. The system would see a new post and tweet it, without his intervention.

It is like you have this robot hand making tweets for you.

Robot hand

Automatic DM

Another example of this robotic hand is something that luckily is starting to die out.

For a long time there were people who had something called ‘Auto-DM’. When you started following them, you would automatically get a ‘personal’ message thanking you.

It would most likely be combined with ‘please click this link’ or a ‘tip’ on the topic they were experts on.

The message had nothing to do with genuine interest but was a general message anyone who would follow that account would get.

It was not intended specially for you. It might even be completely wrong for you. (Like the times I followed social media bureau’s and they would offer me in their auto-DM some simple advice on how to use social media).

Nothing personal about that ‘personal’ message.

Why automation is bad

That is why I believe automation to be an awful approach of Twitter.

Sure, you post more tweets without any work, but you are missing the point.

People that follow you on Twitter want to get to know YOU. They want to know what you like, what you dislike, your opinions and expertise. They want to know you better so they know what you got in store for them.

They do NOT want to follow a robot that automatically post links without adding meaning or an opinion.

Because that doesn’t tell them anything about you.

When you have no clue what you are posting, you might post a link to a blog post that you do not agree with. What are you telling your customers about you then?

That you have no real opinions or that they differ on what might be popular that second? That you don’t actually know what you are talking about?

When it comes to Twitter, become personal.


I will tell you more about what to post, when and how in the next days. For now I’d love to know: what did you learn about the do’s and don’ts of Twitter?