Social media is 24/7 so you could post whenever you want.
But everyone knows there are times when a post gets read better than other times. Posting in the middle of the night won’t get you any attention.
That is why Social Times made an infographic on the best and the worst times to post on social media. They included all major channels so it’s a great help… if all of your target audience is in one timezone. If not, it might become more confusing but it might still help you figure out what are your best times to post online.
Is your target audience all in one timezone? Will this help you to know when to post your best content?