Marketing is all about attracting the right people. To sell what they need to those people that fit with you and your brand.
To achieve this, it matters what people think of you. You have to show them who you are to attract that perfect client and repel those that are not. This means you have to show YOU. Who you are, needs to shine through in all your communication and marketing. It doesn’t matter if it is on tv, in the newspaper, on billboards or your online presence. It’s probably even more critical in the crowded online space!
That is why the energy you put into your marketing is vital. If you feel the wrong feelings when making something, you will repel people you might not want to repel. – I’m not saying any feelings are wrong; it’s just important to know which emotions you want to feel when working on your marketing. – And with the right energy, you will attract that fantastic client you’ve always wanted to work with.
Sounds very woo and spiritual? It really isn’t. It’s about knowing who you want to reach and what suits them and you. That’s all the ‘right’ energy is.
Suitable energy for your marketing
Good energy is in sync with who you are, what you want to achieve for people, and who your ideal clients are. It’s sending out the right vibes to people, so they know you are exactly what they need.
If you want to use a word for it, it is confidence or belief:
- Believing in yourself
Significant as this energy shows in your marketing. If you do not think that you are the right person, the client will feel that.
- Believe in your solution
You need to be sure that your products and services will help your clients and wish to bring them the results they want and need.
- Believing in your clients
When you think you will attract the right people for your services, then chances are much higher you do invite them in. To get people in that aligned with who you are, you need to know your values and morals, dreams and fears and show them.
- A positive feeling
Knowing those things above should make you feel positive and happy. This will shine through in your messaging, even if you can’t see it yourself.
How to find the right energy?
So that sounds great, but how do you get that good energy going when you are working on the marketing for your products and services?
- Get your vision tight
I know you have a vision. But how strong is it? How clear is it? By working on your concept and your reasoning behind it, it will be more distinct. And this will shine through in your marketing. Working on your vision is essential and something that needs constant attention, not just once. Use vision boards, a business model canvas, journalling, client persona’s to get this vision as clear as possible. Whatever works for you.
- Happiness work
It’s hard to have good energy when you are not happy. It is therefore really really important to take care of you, so you are comfortable and satisfied. As entrepreneurs, this is something we tend to skip, because ‘there is so much work to do’. But believe me, this is just as important. That is why I called it ‘Happiness WORK’. Take the time to dance, laugh, read, walk, take a bath. Whatever makes you happy and whole before starting on your marketing.
- Work on your mindset
You need to believe in YOU and your business. The best way to achieve that is to work on your mindset. There are many ways to do that, like journalling, mindset cards, but also taking a walk or listening to podcasts. Choose what works for you. I must admit this is not one of my strong suits, but I do feel it is essential.
How to use that energy?
Now that you feel happy and secure about whom you want to attract, it is time to put it to work! Use the feelings you want to portray, if possible feel them. And use that energy in your marketing in the following ways:
- The images
Choose images that fit with those emotions you want to refer to.
Pick the right words to portray that energy.
Colours can really do a lot for emotions and how people feel.
Fonts can be strict, old-fashioned, fun, or a lot of other sentiments.
“Hey, I have a new product that I’m selling. It’s practical and precisely what you need” or “Hey!!! I’m so excited about this new awesome product we now sell” have completely different messaging with regards to feelings and sentiments. One is strict and practical while the other one is bubbly and enthusiastic. Neither is wrong. They are just for a different audience.
These are things that are generally considered branding, but they also come from a place of energy. I will use very different words in my own Facebook posts or blog posts, whether I feel relaxed or happy or time-stretched and rushed. I have curated a list of words and feelings I want to portray, but if I am not ‘feeling it’ it’s harder to use those bubbly, energetic, fun words.
Do you feel like you have the right kind of energy when you work on your marketing?