The best way to make a blog calendar

13 Jan 2014

Blog plan, blog calendar and editorial calendar – you have probably seen all three items used when talking about blogging.

And you get confused.

“What’s the difference?” “What do I need first?” “Why should I have any of these?”

To help you I will be talking about the difference, why you should have them and how to make them the coming days:

Last week we talked about the difference between blog plan, blog calendar and editorial calendar. You also learned how to make a blog plan. Today you will learn how to set up a blog calendar.

Brainstorm

If you followed all the steps in last week’s ‘How to make a blog plan‘ post, you should have a few subtopics for your blog. With each of the subtopics you have written down a lot of problems people have with that subtopic, and possible titels for blog posts to go with it.

If you haven’t take the time to do it now. It will help a lot with the next part of the creation of the blog calendar.

Category of the month

Readers like it if all the posts are about the same topic for a while before changing to the next. It deepens their knowledge for the topic and helps see the connection between the different posts.

If you blog 3-5 times a week you can decide to switch categories every week or month. If you write once a week I would recommend staying with a category for a month, but you can even decide to have it for 3 months.

Make a table

Get Excel out, or another program like it, so you can make a table.

Make colums for ‘Date’, ‘Category’, ‘Temporary Title’ and ‘Comments’.

Filling it in

There are multiple ways to fill it in. You can work from dates and then fill in the category and title, or you can start with writing down all the titles you have in your head, write down their categories and plan afterwards. I will describe both ways here.

Dates first

  • Now write down a lot of dates in the ‘Date’ column for days you will post a blog
  • Write the category behind it that belongs to that date
  • Check your brainstorm list, decide on a few titles and copy them behind the right date
  • Write ‘Not written’ behind each post. You can change it to ‘Written’ if it’s done.

Titles first

  • Post a lot of the titles you have in your brainstorm list in the table
  • Write each category before it
  • Think which category is when, then decide which date each post will be posted
  • Write ‘Not written’ behind each post. You can change it to ‘Written’ if it’s done.

Example

Here is my blog calendar so you can see what I mean.

No rights can be taken from this calendar as the fantastic part about a calendar is that you can always decide to change it. 😉

How to use the blog calendar

So that’s the basics. You have a blog calendar.

That doesn’t mean your work is done.

Now it’s up to you to check your calendar regularly to see which posts need to be written and scheduled. You can also decide to switch things around if that makes more sense or your community asks for it.

Have you made a blog calendar after this post? Let me know in the comments.

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