So there is more than just sales online, as I explained yesterday.

There is growth of Facebook likes, the amount of newsletter subscribers or the amount of people that ask for a quote of the service you can provide.

I wrote about those key performance indicators (what online is getting you) Monday, but that were just a few examples of what you can measure online.

There is so much you can measure that it can be hard to decide what is right for you.

Having your big goals in place will help you with these choices. However you still have to decide which measurements say something about those goals and show you if you are on the right track.

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So the question remains, what can I measure for my business?

Below are the 13 best things you could be measuring online about your online marketing:

  1. Website traffic
  2. Newsletter subscribers
  3. Growth of community (Facebook likes, Twitter followers, Pinterest fans)
  4. Testimonials gotten (on LinkedIn or website)
  5. Downloads of an e-book
  6. Signups for your webinars
  7. Signups for your events
  8. Views of your videos or images
  9. Demands for quotes
  10. Asking for a demo of your product
  11. Buying product
  12. Sales leads
  13. Shares of your content


Which of these are you measuring? What are they telling you about your marketing?