The short and simple social guide

This weekend I got a question of someone that had the great idea of letting participant post pictures of their interiors. I really, truly think that is an amazing idea that has great power for her business. However, because she wanted to do this, she felt like she...

Finding your ideal customer

So you have this amazing product or service. You believe everyone should have it. Everyone should use your services. But by thinking that you should cater to everyone, you are trying to stay too general in your communication. You are trying to tell everything to...