Marketing for party planners

When I was at a networking event the other day a woman told me that people didn’t respond to her quotes. She said she was cheap, time efficient and great at her job and she couldn’t understand why people wouldn’t accept, or at least react to, her...

3 marketing tips from #LikeAGirl

  You might have seen this movie already. It has been going around on the web, viral style. This video has mostly been shared by women and girls, wanting to change the status quo where ‘like a girl’ is a bad thing. The commercial was made by Always...

What you can learn from Madame Tussauds

On Saturday I visited Madame Tussauds Amsterdam with some friends. Before I went in, I thought it would be fun to see all those ‘puppets’ but it was a lot more than that. It wasn’t just about seeing, it was about experiencing. You can touch the...

Think about your identification

You need a name. It is your identification. For your brand, your product, your cooperation, your person. You need a name so people can call you, can talk about you, can promote you to others. And so it is very important to think your name through. This might seem a...