Setting up a client database

Last blog was about merging different information sources into one big database to get more insights about your customer. But most of the time we, as small business owners, need to take even one more step back and start with that information source on its own. Most of...

What do you know about your customer?

Yesterday I had a really interesting talk with a marketeer that specialises in data. He helps companies get new insights about their customers with data they already own, but do not use. It is a fun part of marketing that I haven’t talked about before. Data...