3 marketing tips from #LikeAGirl

  You might have seen this movie already. It has been going around on the web, viral style. This video has mostly been shared by women and girls, wanting to change the status quo where ‘like a girl’ is a bad thing. The commercial was made by Always...

What you can learn from Madame Tussauds

On Saturday I visited Madame Tussauds Amsterdam with some friends. Before I went in, I thought it would be fun to see all those ‘puppets’ but it was a lot more than that. It wasn’t just about seeing, it was about experiencing. You can touch the...

Setting up a client database

Last blog was about merging different information sources into one big database to get more insights about your customer. But most of the time we, as small business owners, need to take even one more step back and start with that information source on its own. Most of...

Christmas marketing that makes your eyes water

WestJet, an Canadian airline, did this amazing Christmas-spirited marketing stunt that I just had to share with you. The passengers could talk to a live Santa via a big screen and he would ask them what they would want for Christmas. The customers thought nothing of...