Why are you talking?

Why are you talking?

Content is crucial, but it can only be useful if you know why you are creating it. What are you trying to achieve? Yes, we are talking goals! When starting to get serious in content creation, you have to decide why you are making content and what goals you want to...
Your Own Content Marketing Plan

Your Own Content Marketing Plan

A content marketing strategy – Sound intimidating, doesn’t it? Like this 80-page plan you need to write before you can even get started writing content. Content creation was already daunting and something you have been postponing. And now you need a...

Think about your identification

You need a name. It is your identification. For your brand, your product, your cooperation, your person. You need a name so people can call you, can talk about you, can promote you to others. And so it is very important to think your name through. This might seem a...

What’s in a name?

You can be an online marketeer, a online media specialist, a social media manager, a personal branding expert, a marketing consultant, a …. Well, you get the drift. All different names for people that more or less do the same kind of job in my business. The...