Think about your identification

You need a name. It is your identification. For your brand, your product, your cooperation, your person. You need a name so people can call you, can talk about you, can promote you to others. And so it is very important to think your name through. This might seem a...

What’s in a name?

You can be an online marketeer, a online media specialist, a social media manager, a personal branding expert, a marketing consultant, a …. Well, you get the drift. All different names for people that more or less do the same kind of job in my business. The...

The 7 ingredients for building a brand

You have a great idea. An idea for a business, with one or more products and/or services. A small business, just you, but you know it can be great! So you want to create an awesome brand for that idea. But how? Of course you need the product or service but here are...