It’s all good and well that you have an awesomely new website, but what you need is traffic to that website for it to be a success.
Google (and other search engines) are a good bet of getting traffic to your website. And therefore you want to get in Google’s good graces. Also known as Search Engine Optimalisation (SEO). You are optimising your website in a way that search engines can read it better. By doing so, it can make better decisions on what is on it and for whom it might be worthwhile to check out your website.
But please be aware, do not just optimise your website for Google and other search engines, your first priority is still your visitors!
How are you doing right now?
First up, let’s see if your website is ranking right now. Ranking is your position in the search results. To start improving your ranking, you want to make sure Google can find your website first of all.
Go to google and fill in “site:www.digitalie.eu”. Instead of www.digitalie.eu you fill in your own domain name. You should see many pages from your website. This means Google can find your website.
If you get no results and your website is older than a few days, something is wrong with your website. Get in touch with the person who built your website or message me, to make sure Google can ‘crawl’ (check out) your website.
Next up, let’s get the Google Search Console. Follow the steps that Google says to verify your domain and start using the Search Console. The Search Console will tell you if there are errors in your website somewhere, but the search console will also which words people use to find your website.
Sign up for Google Analytics if you haven’t already. This way you can make sure you know how your traffic is right now ánd we can see if the changes you will be making will have a positive result on the number of visitors you get.
Search Engine Optimalisation
If we want to improve our rankings on Google, we have to know what affects your search results. Your ranking exists of different elements:
Content is all about what you put on to your website. Think using the right words so people know that is what you should be known for. You can do some search results research to see what words you could be ranking on that you are not.
Also, make sure you add internal links where it makes sense. Add a link to your contact page if you say ‘contact me’ or ‘message me’ as I did a few paragraphs ago. Talk about a product or service in your blog post? Link to that service or product so the people can find it with ease and Google knows they are linked. Have an article that goes further into a specific element of another blog post? Link to it! I have my big ‘The ins and outs of content‘ blog post that has quite a few links to more detailed blog posts, for instance.
When writing texts, whether on a page or a blog post, make sure you use subheaders. This makes it easier for your visitor to read the blog post but also for Google to know what are the most important topics of the text. That means you have to make sure to use those pesky search terms in your (sub)headers too.
Also check the headers of your page, the URLs of your page and the description of your page. By going to google, typing in “site:www.digitalie.eu” and seeing the results, you can have a look which descriptions or URLs could use some work. You want the most crucial search term of that page to be in the story at least once while making sure it is a good, readable text. If possible, add a call to action to the description.
The technical side of your site is vital for Google. It wants to make sure that if it sends people to your website, those visitors will come to the right place with regards to content but just as much so to a great site ‘physically’.
Make sure your website loads fast, so people don’t have to wait too long. Also, make sure it looks good on mobile. People use their mobile more and more, and you want it to look fresh. Google even made this a priority last year.
Valid code can help with the ‘crawling’ of the website too. If the code of your website is messy and not well done, it’s harder for Google to find everything. Using a platform like WordPress helps with that, but know whether or not the theme you are using is good quality.
Last but not least, making sure that duplicate pages are removed, unnecessary or necessary but missing redirects are fixed, and a sitemap is in order, helps tremendously with the technical search engine optimisation too.
Off-site SEO is all about things that are not directly on your website, but Google does take into account when checking out your site. Links to your website from other websites are part of that. Other elements are your activity on social media and the amount of engagement you get there.
By having active social media accounts where you link to your website, your traffic to your site will rise. And Google will take your business more serious because you have an active social media ‘life’. Don’t use your social media in this way yet? Think about writing an online marketing and content plan.
Good luck improving your SEO!