You wrote this amazing article. Really, it is the best blog post ever! Or well, maybe not the best ever, but it IS a good article and you know there are people out there who need it. So how do you go about sharing it from your WordPress blog to your social media channels?
There are many ways to share your blog post on social media channels but I want to share a few of my favourite ways. I won’t be going into the whole ‘know where you should post’ though. That is a very – and I repeat for good measure – VERY important thing to have figured out before you reach this point. So I will assume you know the right channels for your business, your clients and your personality. And it is time to share your amazing relevant blogpost on those channels.
Directly to the channel
Firstly you can directly post to the channel you want to post on. Easy-peasy. Let’s say you want to link to your article on Facebook. You take the link and go to Facebook, paste link and add a nice text (don’t forget to remove the link once Facebook has it linked below your post). Or you pin the image from your blog post with a pin-it tool and post it to your Pinterest account. Or you take the link, make a tweet and post it there…You get the picture. It works perfectly but has a few flaws.
- You have total control over the posting
- You can see what it will look like
- A lot of tools prefer direct posting, giving it the most reach
- You need to post it yourself the moment you want it posted
- Which means you can only post when you’re online
- If you want to post multiple times you will need to go back to that channel multiple times to post it
- You have do each channel separately taking up loads of time
Schedule per channel
Then there is scheduling per channel. Most channels give the option to make a post in advance. Like Facebook which allows you to schedule posts for your Facebook page through the ‘Publishing Tools’. Go to Publishing Tools – Planned messages and make a new one. I have multiple posts scheduled in advance on Facebook. It gives me an easier time spacing them out. Sometimes you need a special tool for it, like Planoly for Instagram, but it allows for the same kind of pre-posting. You make your image, add your text and then set up the time when it should be posted on IG. You can see all posts that are scheduled so you can make sure you space them out nicely. You can even see what the grid will look like.
- You can make multiple posts at once and forget about it
- You have total control over the outcome of the post
- You don’t have to be online at the moment your post gets published
- You still need to go to each channel individually
Schedule all at once
And then there is the option of scheduling all your posts cross-media all at once. There are multiple tools that can do it. Very known tools are Buffer and Hootsuite and I have used CoSchedule for years. It is a plugin for WordPress that allows you to schedule all your posts at once, even allowing for the fact that your blog post might be scheduled as well. It even reminds you to not only post for the immediate, upcoming days but also weeks, months after it is published.
- You get to make all the posts, no matter which channel, at once and forget about it. You can even forget when the blogpost is about to go live.
- You don’t have to be online when your post is published.
- You have loads of control over the post. You can make special texts for each post individually
- It costs money to use these tools.
- Facebook has been letting people know they prefer their own scheduler over third-party tools, meaning your reach per post will be better with their own scheduler.
Making sure your social sharing image looks good
Oh by the way, when you are sharing your link, make sure the image that is being shared looks good! Check out “How to change your social sharing image” if you don’t feel too good about that right now. There is an easy solution.
For Digitalie, I personally combine scheduling per channel with sporadic, spontaneous posts. Even more so for those posts that I am not sharing but just posting something fun. Want to read more about my social media posting, not just for links to blogs but for everything I post? Check out: “How are you posting on social media“
How do you share your fantastic blog posts with the world?