How to make a blog plan

10 Jan 2014

Blog plan, blog calendar and editorial calendar – you have probably seen all three items used when talking about blogging.

And you get confused.

“What’s the difference?” “What do I need first?” “Why should I have any of these?”

To help you I will be talking about the difference, why you should have them and how to make them the coming days:

Wednesday I talked about what all three items are and why they are useful. Today we will write a blog plan.

Strategic thinking

A blog plan is a strategy for your blog that goes beyond: I write 2 times a week.

Having a blog plan means every piece of content you make has a reason to exist: It is right for your target audience, it is about your main topic, it helps your goals.

To get this strategy together you need to follow these 5 steps.

Step 1: Goals

This may be the hardest but also the most important question. What do you want to achieve with your blog? Sell your product? Show your expertise? There are many reasons to have a blog. Write down one or more goals for your blog.

Step 2: Ideal reader

Who is your ideal reader? Think about this as much as you can. Try to be specific by answering as many of these questions as you can:

  • Gender
  • Age (range)
  • Occupation
  • Average income
  • Interests
  • Media habits
  • Problems/frustrations
  • Has success with
  • Searches for

Don’t forget that your ideal reader is someone who, in time, will want to hire you or buy your products if that is part of your goals.

Step 3: Topics

Write down your main topic. What is it you’ll be writing about? Let’s say your a personal coach, is your topic how to get grip on your life?

Divide this topic into 3-5 subtopics you will be talking about. As a personal coach this could be personal finances, organizing house, time management for instance.

Step 4: Brainstorm

After you have your topics it can be nice to get a head start on the possible posts you can write. Use 5 minutes and write down as many problems as you can think of your ideal reader might have.

Subtopic: personal finances

Problems: I don’t know how to set a budget and stick to it. I don’t know how much money is going out. I don’t know where my paycheck is going. How can I save on my fixed costs?

Now write a possible title after each problem that could be a blog post. Don’t think up nice, cleaver titles. Just write down a title that explains what you will write in the post.

Step 5: Time

Think of the amount of posts you’ll be getting out into the world. Is that once a week or every weekday? Decide on something that is doable for you, but don’t set it lower than once a week if you want to achieve something with your blog.

That’s it

With these 5 steps you have a simple but effective blog plan that will help you stay on track. With a blog or editorial calendar this will get even easier. You can read all about those calendars Monday and Wednesday next week.

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