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Your Own Content Marketing Plan

Your Own Content Marketing Plan

A content marketing strategy - Sound intimidating, doesn't it? Like this 80-page plan you need to write before you can even get started writing content. Content creation was already daunting and something you have been postponing. And now you need a PLAN??? Don't...

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The shape of your content

The shape of your content

When we are talking about content, there are two things to consider: what you are going to tell and how you are saying it. "What" is about the type of content. There are different types (engaging, inspiring, informational, sales, your story, behind the...

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The ins and outs of content

The ins and outs of content

Content. This word gets used all the time. Every business needs content - content for your website, content for your social media platforms, content for your emails. But what does the word "content" mean? What will you need content for? How will you come up with...

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How not-to automate

How not-to automate

Automated marketing. It's a real thing and quite the hype. You do x; y and z happen automatically. And I am NOT a fan! First of all, not all automations are bad. And I will get back to that in 2 weeks. But most automated marketing is. What do I mean with 'Automated...

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2 ways to reposition your brand

2 ways to reposition your brand

I had a chat with a lady a week ago about re-positioning her brand. She was working on growing her business and wanted to change part of her brand as she did that. Which I totally agreed with! Her initial thought about rebranding to me felt more like starting over....

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Create Marketing Magic

Create Marketing Magic

Content is a very visible part of your marketing. It's the texts you write on your website, the Facebook posts you make, the Instagram photos you post. And so people start to believe that content is just that, creating something. But there is so much more to your...

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What not to post as content

What not to post as content

Content is hard. Sometimes it feels like you can just post anything you want but then suddenly your Facebook reach tanks or everyone unsubscribes from your newsletter list... Or in a (not much) better case: nothing happens. Last week on Facebook I talked about 3...

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What type of membership is the best fit for your company?

What type of membership is the best fit for your company?

Business models based on weekly, monthly or yearly subscriptions are all the rage these days. From online memberships to subscription boxes, there are many types - just as there are many reasons to start a membership for your own business. In this article, I aim to...

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The steps to making your own membership website

The steps to making your own membership website

Making a membership website can be quite hard. Not per se technical, even though that is definitely not always easy, but there is a lot of thought that goes into making a great membership website. So here is the rundown version of How to Make a Membership. What is a...

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My tips for success

My tips for success

Digitalie exists for more than 8 years! Quite a feat I must say. And this isn't my first business. I had one before, with my ex (So you can guess what happened when he became my ex 🙂 ) All these years in business have taught me a few things and since it is the...

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How to change your social sharing image

How to change your social sharing image

I got a question from someone that wasn't happy with the image that was showing up on Facebook and LinkedIn when sharing blogs or her general website. She wanted to know how to change this to an image of her choosing or at least to an image that suited her blog more....

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