A content marketing plan – Sound intimidating doesn’t it? Like this 80-page plan you need to write before you can even get started writing content. And it was already daunting and something you have been postponing… And now you need a PLAN??? Don’t worry! A content marketing plan doesn’t have to be long, complicated or taking a […]

When we are talking about content there are 2 things to consider: what you are going to tell and how you are telling it. You will need both substance and form to make interesting content, both topic and shape. In another post I will be talking about the what but today I want to talk about the […]

Everyone who works with me knows: I love circles! I use them a lot when explaining different theories to people around online marketing strategies. One of them I want to show you today: circles to help you make your marketing funnel What is a marketing funnel? A marketing funnel is the way to get people […]

At the beginning of this month I talked about the big change in my logo and colors I did 2 years ago and how that influenced how I felt about my business.I felt it connected more with who I am and who I want to serve. Today I want to share a similar story about Susanna Lindblom. […]

Marketing is all about what people think of you. You want to attract your perfect client and repel those that are not. You see that on tv, in the newspaper and on billboards but it works for your online presence too. Maybe even more! That is why the energy you put into your marketing is […]

Last week we talked about how your font, colors, logo and imagery together make your brand. And the importance of your brand being on point so it will attract the right clients and get you some awesome attention! But just a logo, font and colors won’t get you there. You need images for that brand, […]

We all know branding is important. That it makes or breaks your brand. But we never realise what would happen if we would pick another branding than we have at that moment. Branding needs to be on point So your branding needs to be spot on. It needs to fit you, your company, your audience […]

Tools can be a great comfort in business. They can improve your services, your responsiveness, your productivity, your relationships…. Your life! Not to say tools are always the solution – because they are not – and you shouldn’t have too many, but the right tools will really help your business forward. Today I want to […]



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