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Why are you talking?

Why are you talking?

Content is crucial, but it can only be useful if you know why you are creating it. What are you trying to achieve? Yes, we are talking goals! When starting to get serious in content creation, you have to decide why you are making content and what goals you want to...

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Curated Content – how to find it

Curated Content – how to find it

You do NOT have to come up with all content you post. Let me say that again: You DO NOT have to come up with all content you post. We have been talking about content creation for quite a while, and I know you must think that everything you post should be stuff you...

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How to create content in bulk

How to create content in bulk

Many clients, before they start working with me, will be writing a blog when it needs to be published or maybe the day before. They think of social media posts on the spot, make the images, write the text, and click publish. However, what you probably already know is...

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The Content Calendar

The Content Calendar

A Content Calendar is a calendar where it says what you are posting when and where so you know exactly what you are doing, and you can prepare. It takes the stress out of coming up with content on the spot and makes sure there is more coherency in your postings....

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6 Different Types of Content that You Should Mix

6 Different Types of Content that You Should Mix

Are you one of those creators that only posts service-related content? Alternatively, do you forget to talk about your products altogether and show engaging and inspiring content only? If you want to have great, engaging content that fits with the different stages...

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Your Own Content Marketing Plan

Your Own Content Marketing Plan

A content marketing strategy - Sound intimidating, doesn't it? Like this 80-page plan you need to write before you can even get started writing content. Content creation was already daunting and something you have been postponing. And now you need a PLAN??? Don't...

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The shape of your content

The shape of your content

When we are talking about content, there are two things to consider: what you are going to tell and how you are saying it. "What" is about the type of content. There are different types (engaging, inspiring, informational, sales, your story, behind the...

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The ins and outs of content

The ins and outs of content

Content. This word gets used all the time. Every business needs content - content for your website, content for your social media platforms, content for your emails. But what does the word "content" mean? What will you need content for? How will you come up with...

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How not-to automate

How not-to automate

Automated marketing. It's a real thing and quite the hype. You do x; y and z happen automatically. And I am NOT a fan! First of all, not all automations are bad. And I will get back to that in 2 weeks. But most automated marketing is. What do I mean with 'Automated...

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2 ways to reposition your brand

2 ways to reposition your brand

I had a chat with a lady a week ago about re-positioning her brand. She was working on growing her business and wanted to change part of her brand as she did that. Which I totally agreed with! Her initial thought about rebranding to me felt more like starting over....

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Create Marketing Magic

Create Marketing Magic

Content is a very visible part of your marketing. It's the texts you write on your website, the Facebook posts you make, the Instagram photos you post. And so people start to believe that content is just that, creating something. But there is so much more to your...

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