A client asked me the other day why he should be on Facebook. Which is a great question.
I might say Facebook isn’t for you, because it completely depends on your ideal client.
If you want to target professionals, try LinkedIn before trying Facebook, try Twitter before Facebook….well you get the idea.
But if your target audience are just people who love to do something in their private life, or change something, Facebook could definitely be a great channel to use!
And here is why: