Don’t forget the time
Now that is an important issue.
There are only 24 hours in a day, and your marketing shouldnt be a big part of that time. So you have to think how much time you do have and what you need to do in that time period. That will help you work out how much time you got for your online marketing activities.
Making the most of your time
One of the frequent questions I get about online marketing is where to find the time. Do I spend hours a day online, posting on Facebook and making new blogposts?
The answer is no.
I have worked out which channels I want to keep updated and how much time I have for this. And so should you.
It is quite easy. Don’t spend more than 30 minutes a day on social media. Less if possible. If you want a blow-by-blow in time for every social media channel, please subscribe to my newsletter and get the ebook ‘Online Marketing Simplified – How to Use Social Media Effectively – in 30 minutes (or less!)’.
This is without blogposts though. I tell my customers to take an hour and a half to two hours for a blogpost in the beginning. The more write the easier and quicker it will be.
But how much will you blog? Once a week? Or once a month? Please note that blogging more won’t bring you more traffic so you don’t need to blog often. A consistent frequency is much more important than a high frequency. So if time is the issue, start at once a month or twice a month. It won’t take you much time and you can get into the habit of writing.
But here is the most important part of keeping your online marketing time as low as possible: Don’t pick too many channels! Definitely not to start off with. I would recommend picking 3 that are most important to your customers.
And don’t start using them all at once. Build up. Start with Facebook for example, then add YouTube and end with Google+. Or whatever channels are right for your company.
So to conclude: think about the amount of time you have to spend on online marketing.
Could you spare 30 minutes a day? Then your online marketing will sore!