Christmas marketing that makes your eyes water

20 Dec 2013

WestJet, an Canadian airline, did this amazing Christmas-spirited marketing stunt that I just had to share with you.

The passengers could talk to a live Santa via a big screen and he would ask them what they would want for Christmas.

The customers thought nothing of it. Santa asks you what you want every time, but he doesn’t always deliver, now does he?

But then, after the plain landed, the passengers were surprised when – instead of their suitcases – presents came of the conveyor belt.

The airline bought the Christmas gifts the passengers asked of Santa!

It’s creative, sweet, in the spirit of the holidays and works very well since the presents could be bought while the passengers were on board.

Well thought off and well received!

I wish you all a very merry Christmas and a happy New Year!

Blog posts will resume on Monday 6th of January.

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