How not-to automate

How not-to automate

Automated marketing. It’s a real thing and quite the hype. You do x; y and z happen automatically. And I am NOT a fan! First of all, not all automations are bad. And I will get back to that in 2 weeks. But most automated marketing is. What do I mean with...
2 ways to reposition your brand

2 ways to reposition your brand

I had a chat with a lady a week ago about re-positioning her brand. She was working on growing her business and wanted to change part of her brand as she did that. Which I totally agreed with! Her initial thought about rebranding to me felt more like starting over....
Create Marketing Magic

Create Marketing Magic

Content is a very visible part of your marketing. It’s the texts you write on your website, the Facebook posts you make, the Instagram photos you post. And so people start to believe that content is just that, creating something. But there is so much more to...
What not to post as content

What not to post as content

Content is hard. Sometimes it feels like you can just post anything you want but then suddenly your Facebook reach tanks or everyone unsubscribes from your newsletter list… Or in a (not much) better case: nothing happens. Last week on Facebook I talked about 3...