Are you a spammer?

12 May 2014

Last week I received an email from a woman who said I emailed too much.

First I was shocked! Someone didn’t like me (Taking it personal is wrong, but we all do it) and thought I was spamming them. That was so wrong, was I really doing that?

Was I really spamming?

Then I started thinking… I was sending out my weekly newsletter and an occasionally extra when called for. I think I send out 3 extra newsletters in the 6 months I am sending them. So I gave them exactly what I promised when people sign up for my newsletter.

So what happened?

People fall out of love with you

The woman receiving my newsletter was getting them already a while. In the beginning she opened them quite a lot but lately not so much. There might be a lot of reasons for that, but here are some of the options:

  • she had learned what she needed to learn from me, and was ready to move on.
  • she had no time to read them anymore as her personal situation changed.
  • she received so many newsletters she became overwhelmed

Do you notice none of these options have anything to do with me?

That is because it doesn’t!

It’s not you, it’s them

Ok, I might have started out taking it personal but in the end it isn’t.

If there is just one person saying that you email too much, that is just a sign that that person is ready to move on. There is nothing wrong with that. ¬†Someone just fell out of love with you and that’s alright. The unsubscribe link is there for a reason. As long as you don’t receive these emails every day from 50% of your readers there is nothing wrong. You are not a spammer.

So next time I will receive an email like that, I won’t take it too personally. Are you with me?

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